구글, 자연적 백링크 연결 논의한다 VIDEO: Google Discusses Natural Backlinks
Google Discusses Natural Backlinks
Google's John Mueller discusses the mindset for achieving natural backlinks
Roger Montti Roger Montti / February 19, 2021
In a Google SEO office hours hangout someone asked John Mueller to explain what Google means by quality backlinks. John offered a recommendation on how to approach the problem of attracting natural backlinks.
구글의 SEO에 대해서 누군가가 존 뮬러에게 구글이 품질 백링크로 무엇을 의미하는지 설명해 달라고 부탁했다. 존은 자연적 백링크를 끌어들이는 문제에 어떻게 접근해야 하는지에 대한 권고안을 제시했다.
Backlinks란?
백링크는 한 웹 페이지에서 다른 사용자의 웹 페이지로 연결되는 링크다.
백링크라는 용어는 아마도 웹사이트들이 상호적인 링크 전략과 두 번째 웹사이트와 연결된 하나의 웹사이트가 첫 번째 사이트에 대한 링크와 교환했을 때 생겨났을 것이다. 그 사이트로의 링크는 백링크라고 불렸다.
이러한 링크는 인바운드 링크라고도 한다. 이 이름은 아웃바운드 링크(사이트에서 다른 사이트로 가리키는 링크)와 구별하기 위한 방법으로 만들어졌다.
마지막으로 내부 링크와 구별하기 위한 방법으로 외부 링크라고도 한다. 외부 링크는 사이트 외부에서 페이지를 가리키는 링크이다. 내부 링크는 사이트 내에서 페이지를 가리키는 링크이다.
Moz
황기철 콘페이퍼 에디터
Ki Chul Hwang Conpaper editor
edited by kcontents
What are Backlinks?
A backlink is a link from one web page to someone else’s web page.
The term backlink probably came about from when websites engaged in reciprocal link strategies and one website linked to a second website in exchange for a link back to the first site. The link back to the site was called a backlink.
They are also called inbound links. That name came about as a way to differentiate them from outbound links (links that point out from a site to another site).
And lastly they are also called external links as a way to differentiate them from internal links. External links are links that point to a page from outside a site. An internal link is a link that points to a page from within the site.
There are many ways of classifying backlinks. There are paid links, reciprocal links, guest post links and so on.
It’s possible to classify backlinks with two categories. There are natural backlinks and there are unnatural backlinks.
One can say that there are quality backlinks as well but for the purpose of this article, quality backlinks can be classified as a natural link.
And a natural link is simply a link that happened after a web page came to someone’s attention.
How Does Google Identify Natural Links?
Here’s a spoiler: John Mueller doesn’t reveal how Google identifies natural and unnatural links.
But he does talk about the mindset to be in order to earn the kinds of links that Google prefers.
The Question:
“I’ve heard a lot about backlinks, that that Google considers quality backlinks.
When it comes to quality, what exactly do you mean for quality backlinks and how Google analyzes between natural and paid backlinks?”
Google’s Mueller paused and looked up as he considered how to answer the question.
Screenshot of John Mueller considering how to answer a question about backlinks
John Mueller’s Answer:
“So my recommendation… I think especially if you’re getting started is not to focus on backlinks because it’s very easy to get stuck into the situation of, like you said, Google wants quality backlinks or Google wants natural backlinks therefore I will make my backlinks look like quality or I will make my unnatural backlinks look like they’re natural.
And it’s very easy to spend a lot of time focusing on that.
So that’s something where, from my point of view, I would focus on your site first and really work to build that up really strongly first.”
The Mindset for Spotting Opportunities
Mueller next explained being ready to spot opportunities for self-promotion, one of the most basic aspects of getting a site noticed.
Mueller explains:
And then over time you’ll see maybe there are opportunities where you can mention your site with other people with regards to advertising perhaps, with regards to other ways where you can create something really fantastic and point that out to other people and say, like at this cool stuff that I did.
And then they link to your page because they think, oh this is really neat.
And essentially, when it comes to links, Google’s point of view is that these should be things that are not organized by you, that are not paid for by you, that are not created by you.
But rather they should be naturally people who say well, this is really cool, I really like that.
Similar to how if you make a website, you probably have seen lots of other sites where you say, this is cool, I will link to that, I will refer to that because it’s something useful for my users.”
HostPapa
edited by kcontents
Build and Tell Link Building
Obviously (and Mueller’s said this in the past), links don’t happen by themselves. He is on record stating that website publishers can’t just wait around for people to find your site.
Mueller has also said that self-promotion is important.
How a site is promoted is where Google and SEOs diverge in their approach. Build and tell is very simple.
The first part is to build. That means researching what people want to read or tend to link to then creating something that will appeal to them.
The outreach is the second part, which is to tell others about what was built, especially the people who tend to link to that kind of content.
The Build and Tell approach could very well be one of the best ways of promoting a site in a way that encourages natural links. Building without telling won’t necessarily work.
Mueller has recommended self-promotion so instead of focusing on the link, maybe it might be useful focusing on building and telling.
Citation
Watch John Mueller discuss quality backlinks beginning about just after the 35 minute mark:
View full text
https://www.searchenginejournal.com/google-discusses-natural-backlinks/396535/#close
English Google SEO office-hours from February 12, 2021
