마치 레고를 들고 있는 듯한 쇼핑백 Anyone Carrying This Bag Looks Like They Have a Yellow LEGO Minifigure "Claw" for a Hand

경제문화 Economy, Culture/아이디어 Idea info.2016. 10. 19. 22:03

Anyone Carrying This Bag Looks Like They Have a Yellow LEGO Minifigure "Claw" for a Hand

By Sara Barnes October 18, 2016

'리틀 브라운'이라고 불리우는 이 쇼핑백은

한국의 디자이너 이준호씨와 최현철씨의 작품이다.

회사 광고하는데 적격으로 소비자들의 구매 결정에 영향을 줄 수 있다.

Junho Lee: Website
Hyun Chul Choi: Website
via [designboom]

A shopping bag is the perfect opportunity for a brand to advertise—it’s like a walking billboard. Memorable designs stick with us—like Bloomingdale’s iconic Little Brown Bag—that could influence buying decisions later in time. Designers Junho Lee and Hyun Chul Choi have achieved this level of memorability with their recent promotional concept for LEGO.

The playful bag is nearly as fun as the product itself, and it features the plastic hands of LEGO minifigures as the handles of the bag. While carrying it, you look as though your own hands have been transformed into the characters’ iconic yellow “claws.”

This ingenious bag design even looks like a LEGO block. Clad in red, the square-shaped sack features an allover-graphic pattern of raised circles, like you could stick an accompanying piece directly onto it. The bright yellow u-shaped minifig forms are attached to the top of the sack, and they conceal fabric handles inside—this is what you grip onto as the plastic pieces cover your wrist, making you, momentarily, part human and part LEGO figurine.