"아시아 최초 마스터스 우승자 마쓰야마가 돈 방석에 앉은 이유 Why Hideki Matsuyama Is The Next Sponsorship Superstar

 

Why Hideki Matsuyama Is The Next Sponsorship Superstar

While Hideki Matsuyama already had lucrative endorsement deals with companies including Lexus, Nomura Financial, and Oakley prior to the 2021 Masters Tournament, there is a consensus among sports sponsorship experts that his earnings will skyrocket. Indeed, recent estimates of his lifetime earnings potential from sponsorships after his win at Augusta range from $600 million to $1 billion.

 

Hideki Matsuyama laughs with 2020 Masters champion Dustin Johnson of the United States during the GETTY IMAGES

 

 

   마쓰야마 히데키는 이미 2021년 마스터스 대회를 앞두고 렉서스, 노무라파이낸셜, 오클리 등 기업들과 유리한 승인 계약을 맺은 상태지만, 스포츠 후원 전문가들 사이에서는 수익이 급상승할 것이라는 공감대가 형성돼 있다. 실제로, 아우구스타에서의 우승 이후 후원으로부터 그가 평생 동안 벌어들일 수 있는 잠재력에 대한 최근 추정치는 6억 달러에서 10억 달러에 이른다.

 

마쓰야마의 장래를 분석하는 데 있어, 그의 소득 잠재력은 어느 모로 보나 선전된 만큼 높다는 주장이 매우 강하다. 그의 현재 스폰서십 외에도, 세계적인 브랜드들, 특히 일본에서 큰 영향력을 가지고 있는 브랜드들은 그에게 장기 계약을 맺어줄 것을 권하고 있다. 

 

주요 마케팅 원칙을 염두에 둔 마츠야마의 광고 스타 파워에는 크게 네 가지 이유가 있다.

 

마츠야마는 최고 수준의 재능을 가지고 있다.

마쓰야마는 유명 연예인의 전형이다

마스터스의 첫 번째 일본 우승자의 큰 의미

일본은 여전히 세계적으로 중요한 시장이고 이것은 세계 마케터들에게 중요하다.

 

 

황기철 콘페이퍼 에디터

Ki Chul Hwang Conpaper editor 

edited by kcontents

 

In analyzing Matsuyama’s future, there is a very strong argument that his earning potential is every bit as high as touted. In addition to his current sponsorships, global brands, especially those with a major presence in Japan, are well advised to sign him to a long-term contract. Keeping key marketing principles in mind, there are four main reasons for Matsuyama’s endorsement star power:

 

1)  Matsuyama has top level talent in a sport where endorsers have a long life-span

Matsuyama’s Masters win was very well earned and not a one-time fluke. He had already won five times on the PGA Tour and eight on the increasingly competitive Japan Tour. He currently ranks #14 in the world golf rankings and has ranked as high as #2 in the past. This distinguishes him from Y.E. Yang, the first Asian winner of a golf major by virtue of his victory at the 2009 PGA Championship, as Yang achieved modest success in relative terms. At age 29, Matsuyama is entering the prime of his golf career. In golf, unlike most other sports, the senior tour allows players to remain directly visible well into their 50s and even 60s. And the game’s biggest stars—think Arnold Palmer, Jack Nicklaus, and Gary Player—all have been sponsorship gold well into old age.

 

 

Sportico.com

 

2)  Matsuyama has the traditional characteristics of a great celebrity endorser

3) Being the first Japanese winner of the Masters helps with messaging

4) Japan remains a key market globally and this matters to global marketers

 

https://www.forbes.com/sites/charlesrtaylor/2021/04/12/why-hideki-matsuyama-is-the-next-sponsorship-superstar/?sh=3626c37718e4

 

 

Every Shot From Hideki Matsuyama's Final Round | The Masters

youtu.be/3BZfBrsirCs

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