Born to be not so wild: Harley-Davidson unveils plans for an ELECTRIC SCOOTER to convert city folk to the eco-friendly version of the American brand


Harley Davidson has unveiled its new lines of electric scooters in the hopes to save the struggling brand by appealing to a younger, hipper market. The American motorcycle icon has seen four straight years of declining sales for its signature choppers. Here, the electric scooter concept

American icon has seen sales of its motorcycles decline in the last four years 

The brand wants to recruit new riders including city dwellers and millenials

New concepts were unveiled at the X Games in Aspen, Colorado last week

The vehicles wouldn't require a motorcycle license and can plug into the wall


명가 할리데이비슨, 새로운 친환경적 전기 스쿠터 선보여 

친환경적 미국 브랜드 전환 전기자동차 계획 공개

5천만불 투자 개발

할리 데이비슨 사는 환경 친화적인 자동차가 젊은 시장에게 어필함으로써 어려움을 겪고 있는 브랜드를 살릴 수 있기를 바라면서 두 대의 새로운 전기 자전거를 공개했다.

이 미국 오토바이 제조업체는 시끄럽고 휘발유를 많이 소비하는 엔진으로 잘 알려진 자사의 대표적인 제품의 판매가 4년 동안 감소해 왔다. 

이 두 가지 새로운 컨셉트는 116년 된 이 브랜드에 고객 유치를 위해  지난 주 콜로라도에서 열린 스노우보드와 스키 대회인 X게임에서 공개되었다.

최근 통계에 따르면 할리데이비슨 기수의 46%가 50세 이상이고 10%만이 30-34세라고 한다. 

이 회사는 더 젊고 사회적으로 민감한 구매자들에게 어필하기 위해 전기 기술에 5천만 달러를 투자했다고 한다. 

할리는 그들의 완전한 전기 오토바이를 올 가을 북미와 서유럽에서 출시할 것이라고 작년에 발표했다.

구체적인 사양을 아직 공개되지 않았으며 예상 판매가격은 3만5천파운드(약 49백만원)

황기철 콘페이퍼 에디터 큐레이터

Ki Cheol Hwang, conpaper editor, curator

edited by kcontents


PUBLISHED: 13:15 GMT, 5 February 2019 | UPDATED: 13:42 GMT, 5 February 2019

Harley Davidson has unveiled two new electric bikes in the hope that the eco-friendly vehicles will save the struggling brand by appealing to a younger market.

The American motorcycle maker has seen four years of declining sales on its signature choppers, known for their noisy, gas-guzzling engines. 

The two new concepts were unveiled at the X Games, a snowboarding and skiing event, in Colorado last week to recruit hipper riders to the 116-year-old brand.

The two new eco-friendly concept electric vehicles were unveiled at the X Games, a snowboarding and skiing event, in Colorado last week to recruit new riders to the 116-year-old brand

Recent figures show that around 46 per cent of Harley Davidson riders are over 50 and only about 10 per cent are 30-34. 

The company are said to have invested $50 million (£38mn) in electric technology as it tries to appeal to younger, more socially-conscious buyers. 

Harley announced last year that their fully electric motorcycle the LiveWire would be launched this Autumn in North America and western Europe. 

A prototype for the vehicle was driven by Scarlett Johansson's character Black Widow in the 2015 Marvel blockbuster The Avengers: Age of Ultron.

Both models 'embrace their electric powerplants' and 'put raw emotion into the equation of the future' through unique designs', according to a company spokesperson

Details of the performance and price of the electric motorbike have also yet to be released but its original hogs can cost up to £35,000.  

US sales slid 6.4 per cent in the most recent quarter, and they're down 8.7 per cent at the halfway point of the year.


Posted by engi, conpaper Engi-

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