최초의 영국 라이프스타일 브랜드 강남 '콘란샵' VIDEO:The Conran Shop in Seoul, South Korea
The Conran Shop in Seoul, South Korea
Modern Shop Interior Development in Seoul, Korea – design by Conran and Partners
5 Jan 2020
Architects: Conran and Partners
Location: Gangnam, Seoul, Korea
The new Conran Shop in Gangnam, Seoul is the British lifestyle brand’s first in South Korea.
최초의 영국 라이프스타일 브랜드 강남 콘란샵(Conran Shop) 서울 강남의 새로운 콘란샵은 최초 영국 라이프스타일 브랜드다. VIP 고객 구성비가 매우 높은 롯데백화점 강남점에는 지난달 국내 현존 리빙 편집샵 중 초고가 리빙 상품을 취급하는 ‘더 콘란샵(The Conran shop)’을 오픈했다. 콘란과 파트너는 브랜드 경험을 발전시켜 영향력이 큰 라이프스타일 주도의 소매 환경을 조성해 왔다. 이 디자인은 기존의 가게가 아닌 갤러리 공간의 분위기와 드라마를 불러일으켜 충격적이고 눈길을 끄는 방식으로 제품을 큐레이팅할 수 있게 한다. 관련기사 [2019년을 빛낸 상품과 브랜드] ＂내가 좋으면 비싸도 OK” 올 한 해 백화점 소비 키워드 ‘FOR ME’ https://news.joins.com/article/23669587 |
edited by kcontents
Conran and Partners have evolved the brand experience to create a high-impact lifestyle-led retail environment. The design evokes the atmosphere and drama of a gallery space – rather than that of a conventional store – allowing products to be curated in impactful, eye-catching ways.
The store, specialising in furniture and homeware, responds to the vibrant retail culture of the city and the context of the site. The Conran Shop has partnered with retail conglomerate, Lotte, on this venture and the 2,300 sq m outlet spans the ground and first floors of Lotte’s Gangnam annex building, adjacent to its main department store.
The store has two distinctive identities; the ground floor space is clean and light, combining concrete, steel and glass elements alongside fully exposed services to create a bold ‘lab’ experimental feel, while the first floor presents customers with a richly atmospheric, relaxed ‘club’ feel, encouraging interaction with products and the spaces at a more leisurely pace.
The disparity between the two floors adds a sense of theatre and surprise to the experience, as well as giving variation and depth to the product merchandising.
The Conran Shop, South Korea – Building Information
Architect: Conran and Partners
Completion date: 2019
Building levels: 2
Photography: Woo Jin Park
The Conran Shop in Seoul, South Korea images / information received 050120
Location: Seoul, Korea
Architecture in South Korea
Seoul Architectural Projects
Korean Architecture Designs – chronological list
Gwanggyo City Centre Competition, near Seoul
Design: MVRDV
Gwanggyo Competition
Incheon Masterplan
Design: Foster + Partners
Korean Masterplan Competition
Dalki Theme Park + Shop, Heyri
Design: SLADE ARCHITECTURE in collaboration with Ga.A Architects and MASS STUDIES
Dalki Theme Park
Comments / photos for the The Conran Shop in Seoul, South Korea page welcome
Website: Seoul
