VIDEO: CAN REBRANDING CONSTRUCTION SOLVE THE LABOR SHORTAGE?

VIDEO: CAN REBRANDING CONSTRUCTION SOLVE THE LABOR SHORTAGE?

Listen to Michigan NPR podcast featuring Brindley Byrd's views on bringing new workers into the trades

 

June 20, 2017

The Michigan Construction Foundation has a smart idea - talk to the audience in the language they understand.

Videos produced by the foundation take familiar pastimes such as gaming and build the messege about construction as a career into the story. Watch:

https://www.constructionequipment.com/video-can-rebranding-construction-solve-labor-shortage

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