구글, 자동차 전용 안드로이드 OS 개발...스마트폰 필요 없어 Exclusive: Google aiming to go straight into car with next Android,sources VIDEO
Exclusive: Google aiming to go straight
into car with next Android - sources
구글, 자동차 전용 안드로이드 OS 개발
스마트폰 필요 없어
A Google self-driving vehicle is parked at the Computer History Museum after a presentation
in Mountain View, California May 13, 2014. Credit: Reuters/Stephen Lam
인포테인먼트(Infortainment)
자동차에 스마트 기술 같은 각종 정보기술(IT)을 접목해 운전자가
자유롭게 음악을 듣거나 각종 정보를 차량에서 활용할 수 있는 시스템
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최근 미국의 인터넷 검색서비스기업인 구글(Google)이 인포테인먼트 목적에 적합한 맞춤형 OS를 준비 중에 있다고 발표했다. OS는 자동차에 직접 통합되는 드라이버로 스마트폰을 연결하지 않아도 인터넷 혜택을 받을 수 있다. 미국의 스마트폰제조기업인 애플(Apple)과 컴퓨터 제조기업인 마이크로소프트(이하 MS) 등이 발표하고 있는 인포테인먼트 시스템에 경쟁하기 위해 발빠르게 움직이는 것으로 분석된다. 구글의 새로운 기술은 '안드로이드 오토' 소프트웨어를 대폭 개선해 기존 스마트폰을 연결해야만 사용할 수 있었던 응용 프로그램의 액세스를 변경한 것이다. 안드로이드 기반의 새로운 인포테인먼트 소프트웨어의 일정과 개발프로세스의 자세한 정보는 밝혀지지 않았기 때문에 향후 구글의 OS의 차기 버전이 나올 때 더 많은 정보를 얻을 수 있을 것으로 판단된다. OS 구축이 성공하면 구글은 자동차의 드라이버가 생선하는 데이터에 액세스가 가능하고 MS와 애플 등 경쟁업체에 대항할 수 있게 된다. MS는 현재 'Windows in the Car'라고 부르는 인포테인먼트 시스템의 컨설팅을 발표했고 애플은 'Apple CarPlay'를 출시한다고 밝혔다. 글로벌이코노믹 윤소정 기자 |
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By Alexei Oreskovic and Ben Klayman (Reuters) - Google Inc (GOOGL.O) is laying the groundwork for a version of Android that would be built directly into cars, sources said, allowing drivers to enjoy all the benefits of the Internet without even plugging in their smartphones. The move is a major step up from Google's current Android Auto software, which comes with the latest version of its smartphone operating system and requires a phone to be plugged into a compatible car with a built-in screen to access streaming music, maps and other apps. The first such vehicles will debut in 2015. Google, however, has never provided details or a timeframe for its long-term plan to put Android Auto directly into cars. The company now plans to do so when it rolls out the next version of its operating system, dubbed Android M, expected in a year or so, two people with knowledge of the matter said. The sources declined to be identified because they were not authorized to discuss the plans publicly. "It provides a much stronger foothold for Google to really be part of the vehicle rather than being an add-on," said Thilo Koslowski, vice president and Automotive Practice Leader of industry research firm Gartner, who noted that he was unaware of Google's latest plans in this area. If successful, Android would become the standard system powering a car's entertainment and navigation features, solidifying Google's position in a new market where it is competing with arch-rival Apple Inc (AAPL.O). Google could also potentially access the valuable trove of data collected by a vehicle. Direct integration into cars ensures that drivers will use Google's services every time they turn on the ignition, without having to plug in the phone. It could allow Google to make more use of a car's camera, sensors, fuel gauge, and Internet connections that come with some newer car models. Analysts said Google's plan could face various technical and business challenges, including convincing automakers to integrate its services so tightly into their vehicles. Google declined to comment. Technology companies are racing to design appliances, wristwatches and other gadgets that connect to the Internet. Automobiles are a particularly attractive prospect because Americans spend nearly 50 minutes per day on average on their commute, according to U.S. Census data. Apple unveiled its CarPlay software in March and Google has signed on dozens of companies, including Hyundai, General Motors Co (GM.N) and Nissan Motor Co (7201.T), for its Open Automotive Alliance and its Android Auto product. Android Auto and CarPlay both "project" their smartphone apps onto the car's screen. Many of the first compatible cars are expected to be on display at the upcoming Consumer Electronics Show in Las Vegas next month. By building Android into a car, Google's services would not be at risk of switching off when a smartphone battery runs out of power, for example. "With embedded it's always on, always there," said one of the sources, referring to the built-in version of Android Auto. "You don't have to depend on your phone being there and on." By tapping into the car's components, Google could also gain valuable information to feed its data-hungry advertising business model. "You can get access to GPS location, where you stop, where you travel everyday, your speed, your fuel level, where you stop for gas," one of the sources said. But the source noted that Android would need major improvements in performance and stability for carmakers to adopt it. In particular, Android Auto would need to power-up instantly when the driver turns the car on, instead of having to wait more than 30 seconds, as happens with many smartphones. Automakers might also be wary of giving Google access to in-car components that could raise safety and liability concerns, and be reluctant to give Google such a prime spot in their vehicles. "Automakers want to keep their brand appeal and keep their differentiation," said Mark Boyadjis, an analyst with industry research firm IHS Automotive. "Automakers don't want to have a state of the industry where you get in any vehicle and it's just the same experience wherever you go."
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