"금 주식보다 '레고'에 투자하는 게 낫다" Lego a 'better investment than shares and gold'(VIDEO)
"15년간 레고 투자 수익률, 금이나 주식보다 높아"
영국 텔레그래프지 분석
제국군 전함 시리즈 '밀레니엄 팔콘' 2,712파운드 호가
2007년 이후 무려 8배나 올라
The Ultimate Collector's Millennium Falcon is the most expensive, having gone from a retail price of £342.49 in 2007 to £2,712 today source telegraph.co.uk
스타워즈에 나오는 제국군 전함 시리즈인 밀레니엄 팔콘은 가장 비싼 레고다. 소비자가가 2007년 342파운드
에 판매되던 것이 현재는 2,712파운드(한화 약 4백만원)로 무려 8배나 올랐다.
edited by kcontents
케이콘텐츠 편집
레고 세트의 최근 15년간 투자수익률이 금이나 주식보다 높았다고 영국 일간지 텔레그래프가 26일(현지시간) 보도했다.
텔레그래프에 따르면 영국 런던증권거래소(LSE)의 FTSE 100지수는 2000년 2월과 비슷한 수준이며 배당을 고려한 연평균 수익률은 4.1%였다. 텔레그래프는 투자회사 하그리브스 랜즈다운의 자료를 인용해 2000년 2월에 금을 사 뒀거나 자금을 저축 계좌에 넣어뒀다면 연평균 수익률이 각각 9.6%, 2.8%였을 것이라고 분석했다. 같은 기간 완벽한 상태로 보관된 레고 세트 가격은 연평균 12% 올라 수익률 부문에서 주식, 금, 저축 등 통상적인 다른 투자 수단을 압도했다. 이는 특정 레고 세트의 생산이 중단돼 중고시장에서 가격이 올랐기 때문이라고 텔레그래프는 설명했다.
값이 가장 많이ㅁ 오른 제품은 2007년 89.99파운드(약 15만5000원)이던 블록 2056개짜리 ‘카페 코너 레고’인 것으로 나타났다. 이 모델의 미개봉 세트 가격은 레고 중고거래 사이트인 ‘브릭피커닷컴(www.brickpicker.com)’에서 2096파운드까지 올라 8년여 간 2229% 수익률을 기록했다.
현재 거래 가격이 가장 높은 절판 레고 세트는 스타워즈와 관련된 한정판이다. ‘얼티밋 켈렉터스 밀레니엄 팰컨’은 2007년 342.49파운드에서 오른 2712파운드에 팔리고 있다. 지난 2005년에 발매된 ‘데스 스타 Ⅱ(249.99파운드)’의 요즘 시세는 1524파운드다. 텔레그래프는 이런 경향이 최근 더욱 심해지고 있다며 지난해 발매됐으나 절판된 레고 세트들이 현재 이베이에서 발매 당시 가격보다 평균 36% 높은 가격에 팔리고 있다고 전했다.
브릭피커닷컴의 에드 매초로스키는 ‘레고 투자를 위한 6대 팁’을 텔레그래프에 공개했다. 매초로스키가 공개한 팁은 ▲특정 레고 세트에 관심이 있다면 하나는 만들기 위해 사고, 하나는 아껴두라 ▲한정판과 계절 특별판을 구매하라 ▲1999년 후에 발매된 레고 세트에 투자하라 ▲레고 박스, 블록, 설명서를 ‘훌륭한 상태(excellent condition)’로 유지하라 ▲레고 상자를 책처럼 수직으로 쌓으라 ▲세트 크기는 중요하지 않으며 레고 미니 피겨는 매우 가치가 크다 등이다.
이투데이 정혜인 기자 haein2558@etoday.co.kr
Lego a 'better investment than shares and gold'
Lego can only reach a top price if it has been kept in it's box, according to Ed Maciorowski, founder of BrickPicker.com
Average Lego set has increased in value 12 per cent each year since the turn of the Millennium, providing a better return than mainstream investments
By Dan Hyde, Consumer Affairs Editor
It may appear as no more than a popular children's toy, but investors were able to secure a better return buying Lego sets over the past 15 years than from the stock market, gold or bank accounts, a Telegraph analysis found.
The value of the FTSE 100 is no higher than it was in February 2000, meaning the average annual return to savers over the past decade and half is just 4.1 per cent once dividend payouts are included.
By contrast, Lego sets kept in pristine condition have increased in value 12 per cent each year since the turn of the Millennium, with second-hand prices rising for specific sets as soon as they go out of production. Modern sets are performing even more strongly, with those released last year already selling on eBay for 36 per cent more than their original price.
The analysis found none of the main investments favoured by savers matched returns on the plastic building bricks.
Savers who invested in gold received a 9.6 per cent annual gain over the past decade and a half, while those who went with a savings account or Isa generated 2.8 per cent, according to investment company Hargreaves Lansdown.
Some Lego sets that once sold for less than £100 now fetch thousands on the secondary market.
Many of the highest prices are for old sets based around films such as Star Wars or landmarks or brands such as the Taj Mahal in India or the Volkswagen Beetle. But data from investing website BrickPicker.com showed even sets based on everyday scenes such as police stations and town roads are soaring in value.
The largest percentage rise in price for any Lego set has been on "Cafe Corner", a model of a hotel which went on sale in 2007. The set, which has 2,056 pieces, originally sold for £89.99 but the price has risen to £2,096 since it went out of production – a return for investors of 2,230 per cent.
Ed Maciorowski, founder of BrickPicker.com, said the top price would be fetched only if the Lego had been kept in its box, in perfect condition. Used Lego is less valuable, but can still be worth hundreds of pounds more than its original price.
"The neat thing is that all sets are retired at some point, and several hundred are retired each year a movie run ends, a licence expires or the Lego company wants to refresh its range," he said.
"That means anyone with a set at home – large or small, it doesn't matter – could have quite an investment on their hands if it's in good condition, as this stuff appreciates very well in value."
Most second-hand Lego is traded and bought on eBay. BrickPicker pays eBay for a breakdown of sales and compiles its own database of values and growth rates.
Mr Maciorowski said tens of thousands of investors across the world were pushing up prices of rarer sets.
He said the growth rates would continue. "Lego investing is not hitting bubble-like status," he said. "That is partly because the Lego company doesn't promote the secondary market, it wants to sell direct to customers."
Death Star II sold for £249.99 in shops, but is now worth £1,524, according to BrickPicker
Price rises can be disrupted if Lego restarts production of sets it had previously retired – but usually the effect is temporary as investors snap up the new stock, Mr Maciorowski said.
The most popular type of Lego is Star Wars themed, accounting for 10 of the 20 most expensive sets.
The Ultimate Collector's Millennium Falcon is the most expensive, having gone from a retail price of £342.49 in 2007 to £2,712 today.
Two slightly earlier models, the Death Star II and Imperial Star Destroyer, which were released in 2005 and 2002 respectively, also fetch more than £1,000.
Mr Maciorowski said the new Star Wars film, Episode VII – The Force Awakens will give the old sets a "new life" in secondary market.
"Demand is going to be off the hook," he said. "Sometimes when the next instalment of a film comes out it boosts interest: the new Fantastic Beasts films, for example, should also see demand pick up for some of the recently retired Harry Potter Lego."
Laith Khalaf, an analyst at Hargreaves Lansdown, said: "The returns from Lego look pretty awesome, but investors need to beware that the value of collectables can be vulnerable to fads.
"There’s absolutely no harm in buying some pieces as a hobby, and you may well make some money, but as a main building clock for your retirement I would suggest sticking to more traditional shares and bonds."
http://www.telegraph.co.uk/finance/personalfinance/investing/11817380/Lego-a-better-investment-than-shares-and-gold.html
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