마이크로소프트(MS) 인터넷 익스플로러(IE) 은퇴한다 Microsoft sends Explorer into retirement

모바일에 밀려

올가을 나올 '윈도 10' 

비밀번호대신 홍채로 접속해

SOURCE whatlauderdale.com

edited by kcontents 

케이콘텐츠 

한때 10억명이 이용할 정도로 인기를 끌면서 브라우저의 대명사로 자리 잡았던 마이크로소프트(MS)의 인터넷 익스플로러(IE)가 모바일이라는 시대 흐름에 밀려 퇴출된다. MS는 새 브라우저 이름에 더는 IE를 사용하지 않기로 했다고 파이낸셜타임스(FT) 인터넷판이 17일 보도했다. FT에 따르면 MS는 올가을에 나올 새 운영체제(OS) '윈도 10'에 탑재될 브라우저 이름으로 IE를 쓰지 않기로 했다. MS는 대신 '프로젝트 스파르탄'(Project Spartan)이라는 암호명 아래 디지털 시대에 잘 어울리는 브라우저를 만든다는 방침이다. 그동안 MS 스스로도 IE가 지난 수년간 소비자들의 관심을 받는 데 실패했다는 점을 인정해왔으며 외부의 눈길도 크게 다르지 않다. 국제 디지털 마케팅 대행사 Akqa의 톰 베드카르 회장은 FT에 20년 된 브랜드 IE는 오래전에 유통기한이 지났다며 "모바일이라는 미래의 전쟁에서 입지가 축소되고 있으며, 누구도 자신의 모바일 브라우저로 IE를 내려받으려 하지 않는다"고 말했다. 단지 새 컴퓨터에 미리 장착되거나 기업이 IE를 원해 명맥을 유지해 왔을 뿐이라는 것이다. IE는 브라우저의 선구자인 넷스케이프에 대항해 만들어져 1990년대 브라우저 전쟁을 촉발시켰다. IE는 윈도에 무료로 장착되는 방법에 힘입어 3년 만에 넷스케이프를 따라잡는 등 곧 온라인 세계의 최강자로 확고히 자리잡았다. 2000년대로 들어오면서 브라우저시장의 95%까지 장악할 정도였다. 하지만 IE도 현실에 안주하고 모바일 시대에 제대로 대비하지 못하면서 내리막길로 치닫게 됐다고 FT는 설명했다. 한편, MS는 올가을에 나올 '윈도 10' 시스템하에서는 비밀번호를 입력할 필요없이 얼굴이나 홍채, 지문 같은 생체인식 기능을 통해 이용자들이 각종 기기에 접속할수 있게 된다고 밝혔다. MS는 이 경우 비밀번호를 기억해야 하는 부담에서 벗어날 수 있고 특히 해킹 위험을 줄일 수 있다고 강조했다. 연합

Microsoft sends Explorer into retirement

Richard Waters, San Francisco High quality global journalism requires investment. Please share this article with others using the link below, do not cut & paste the article. See our Ts&Cs and Copyright Policy for more detail. Email ftsales.support@ft.com to buy additional rights. http://www.ft.com/cms/s/0/bb68306c-ccc8-11e4-b5a5-00144feab7de.html#ixzz3UkKzMQR8 It was once used by nearly 1bn people, making it one of the world’s best-known technology brands. But even Microsoft, its maker, has been forced to admit that it is deeply unloved. Internet Explorer — the software that launched the browser wars of the 1990s and became a symbol of the Seattle company’s former stranglehold on the tech world — is about to be ushered into retirement. The group confirmed this week that it would not use the IE name for the new browser that it plans to ship with the next version of its Windows operating system, due later this year. The revised software, codenamed Project Spartan, is intended to catapult Microsoft beyond the Web 1.0 world for which IE was designed. High quality global journalism requires investment. Please share this article with others using the link below, do not cut & paste the article. See our Ts&Cs and Copyright Policy for more detail. Email ftsales.support@ft.com to buy additional rights. http://www.ft.com/cms/s/0/bb68306c-ccc8-11e4-b5a5-00144feab7de.html#ixzz3UkL1KUAD Nearly a decade ago, Dean Hachamovitch, the then-head of the IE business, confessed at an industry conference: “We messed up.”  With Spartan, Microsoft hopes to vault past IE’s weaknesses to produce a browser that is more suited to a digital life lived on multiple devices — part of the strategy of new chief executive Satya Nadella to break the company’s reliance on its old PC monopoly. Tom Bedecarre, chairman of Akqa, a digital advertising agency owned by WPP, said the 20-year old brand was long past its sell-by date. “In the war of the future, which is mobile, they’re losing,” he said. “Nobody’s going to download Internet Explorer as their mobile browser.” Microsoft has admitted that it failed to make IE a more loved part of daily life over the years. It even resorted to self-mockery in some of its advertising, referring to it as “The Browser You Loved To Hate”.  “It’s been a product problem for a long time,” said Dan Brewster, a senior interactive designer with Wolff Olins, the marketing agency. “People don’t like it,” he added, but used it only because it came pre-installed on their computers or because they were required to by their employers. IE’s historic significance was sealed in the late-1990s. Designed to counter the rise of browser pioneer Netscape at the dawn of the internet, it was shipped free with the pervasive Windows operating system — a tactic that later made Microsoft the target of an antitrust investigation. It overtook Netscape within three years and went on to dominate access to the online world, accounting for an estimated 95 per cent of browser usage soon after the turn of the millennium. But a combination of complacency and the failure to anticipate the shift to mobile sealed IE’s fate. First the open-source Firefox browser and, more recently, Google’s Chrome ate into IE’s market share, using faster technology and slicker design to win users. Microsoft’s share of browser usage has fallen to around 20 per cent, similar to Firefox, while Chrome has risen to nearly 50 per cent, based on online activity. Although being pushed into retirement, the IE name will live on, if only for a short time. A new version of IE will be included in the next Windows launch as well as the Spartan browser, to make life easier for companies that have developed software to work with the browser. http://www.ft.com/intl/cms/s/0/bb68306c-ccc8-11e4-b5a5-00144feab7de.html#axzz3UkKrncD3

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