The sexy tutors being used by South Korean firms to 'innocently motivate' young men learning English
Seoul-based education firm is using attractive female teachers to stand out
The 'Goddess of English' website features profiles of all its young teachers
Have nicknames such as 'business Cinderella' and 'pronunciation goddess'
Most of its 5,000 paying members are men in 20s studying for state exams
South Korean citizens spent a massive £3.5billion learning English in 2013
늘씬하고 똑똑한 미모의 여신들
그들은 한국의 영어강사들이다..
온라인 영어교육 웹사이트 'Goddess of English'에는
그녀들의 프로필이 상세히 소개되어 있는데, 비지니스
영어의 '신데렐라' 발음의 여신 등이 닉네임으로 올라와 있다.
5천명의 학원 등록자의 대부분이 20대 남자다.
교육열이 높은 한국인들은 2013년도에만 영어교육에
자그마치 35억파운드(미화 51억불)를 쓰고 있다.
Ki Chul Hwang 황기철
Conpaper Editor 콘페이퍼 에디터
By John Power For Mailonline
South Korean businesses are using young, attractive female teachers to entice people into learning English online.
The country's citizens spent more than £3.5billion pounds on private education to learn the language in 2013 alone.
But with 17,000 private academies across the country, one company is using the power of sex appeal to stand out in the ultra-competitive market.
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Enticing: Seoul-based education company 'Goddess of Education' advertises its online courses with young, good-looking female teachers
Interactive: The company specialises in video-taught lessons with the attractive and 'immaculately groomed' tutors
Inviting: The women who have their own profile pages on the website go by nicknames like 'business Cinderella' and 'English pronunciation goddess'
Standing out: The beautiful tutors are the company's way of differentiating itself from the competition in a super-competitive English-teaching market in South Korea
'Goddess of English' is a Seoul-based education website that specialises in video lessons taught exclusively by women who are young, attractive and immaculately groomed.
The site features individual profiles of all of its teachers who have nicknames such as 'business Cinderella' and 'English pronunciation goddess'.
And to apply for a job with the company, would-be teachers need to provide at least three profile pictures.
The companies Chief Executive says there is 'no doubt that people will want to see lessons more if the teacher is pretty and attractive'.
Yang Jae-hoon told MailOnline: 'It's just a case of preparing our teachers so their appearance comes out well on screen, to innocently increase motivation for education.'
He says many of the site's 5,000 paying members are men in their 20s studying for state exam and older men who need English for business, but an increasing number of women are signing up too.
But the website has caused some controversy in the image-dominated society where cosmetic surgery is common and job-seekers attach their picture to applications.
Chosun Ilbo, South Korea's largest newspaper, reported on growing concern that even education is suffering from the country's pervasive 'lookism'.
Big money: South Korean citizens spent more than £3.5billion pounds on private education to learn the language in 2013 alone
Marketing ploy: The company's Chief Executive says there is 'no doubt that people will want to see lessons more if the teacher is pretty and attractive'
'Motivation': Yang Jae-hoon told MailOnline: 'It's just a case of preparing our teachers so their appearance comes out well on screen to innocently increase motivation for education'
Criticism: But a former 'Goddess of English' teacher - who wishes to stay anonymous - says the curriculum it teaches is poor
Another educational website called 'Red English' which featured teachers donning much racier attire launched last year but closed down within a few months.
A former 'Goddess of English' teacher - who wishes to stay anonymous - says the curriculum it teaches is poor.
She added: 'I think that in a society without laws prohibiting discrimination in hiring practices, it's not surprising that a business would try this kind of thing to attract customers.'
th Korea are often accused of discriminating in employment on the basis of appearance, gender and race.
'If you look at posters advertising English courses at any hagwon, you can see the most attractive teachers everywhere promoting their courses,' the former teacher said.
But Yang insisted he prioritises his recruits' teaching abilities and never hires them solely for their appearance.
He said: 'Above all, we judge a teacher the most on her mind and character. Today's star teachers see that it is important to be able to empathize with students. Second is the teacher's English and teaching ability.'
