Foreign investors have been given a sneak preview of what the multibillion-pound development at the iconic Battersea Power Station will look like
이 디자인들은 1930년대 의 영국 남부 런던의 상징이었던 복구된 배터시 발전소와 42에이커의 재개발
공업단지 지역에 건설된 주택 샵 카페 사무실 공공 공간 등을 그림으로 재현해놓은 것이다.
배터시 발전소와 재개발 공업단지 지역은 현재 말레이지아 컨소시엄 투자에 의해 80억파운드(128억불)
규모로 개발되고 있다.
영국보컬그룹 핑크 플로이드의 발전소를 배경으로 한 앨범 커버도 보이는 이 그림들은 초대형 글로벌
비지니스에 세계의 투자자를 끌기 위한 목적도 있다.
7단계로 건설되어 완공되면 이 지역에 25,000명이 주거하고 매년 4천만명이 방문할 것으로 기대하고 있다.
A room with an iconic view:
Artist's impressions released of what £8bn development of Battersea Power Station will look like
The project will see 42-acre former brownfield site transformed into homes, shops, cafes, offices and public space It will include the restoration of the Grade II-listed power station - immortalised on the Pink Floyd album cover
Since the 1930s it has been an iconic part of the South London skyline, appeared on a Pink Floyd album cover and in several films.
Pink Floyd album cover
Now investors into an £8bn project to develop Battersea Power Station are allowing a sneak preview of what the multibillion-pound development will look like in a bid to attract the best businesses and retailers - and heading out on a 'global tour' to promote them.
The project will see the 42-acre former brownfield site transformed into homes, shops, cafes, offices and public space, including the restoration of the Grade II-listed power station.
Scroll down for video
The £8 billion project, backed by a consortium of Malaysian investors, will see the 42-acre former brownfield site transformed into homes, shops, cafes, offices and public space, including the restoration of the Grade II-listed power station
Shareholders and representatives behind the redevelopment will market the project to 13 cities in 11 countries in October and November to find UK and global brands, businesses and restaurants to take up residence at the landmark London site.
Announcing the global tour, Battersea Power Station Development Company chief executive Rob Tincknell said it was vital to get the ingredients right for the 'cocktail' that will form the huge development.
The never seen before artists impressions of what the iconic site will look like followng its completion are being taken on a global 'tour' in a bid to attract the best businesses and retailers
The project is divided into seven phases, each designed by specialist architects including award-winning Frank Gehry, and once complete the development is expected to see 25,000 people living and working on site, with 40 million visits anticipated each year
The project is divided into seven phases, each designed by specialist architects including award-winning Frank Gehry, and once complete the development is expected to see 25,000 people living and working on site, with 40 million visits anticipated each year
'That cocktail isn't going to taste right if you're missing a vital ingredient.' Mr Tincknell said the project was going 'extraordinarily well' with more than 1,100 apartments already sold. He said there was clear support from the public and urged any critics to come and 'see for themselves'. 'The residential sales that we have done have been extraordinarily successful. We've had more demand than any scheme in London has ever achieved before,' he said. 'This is a valuable investment - the commercial space at Battersea Power Station creates something like 15,000 jobs for London, it creates £1 billion of income for the British Government. 'This is an inward investment story for London. It's the total opposite of any idea of creating a "ghost town". 'The proof is in the pudding. We have already seen the public supporting us. We understand what makes a large mixed-use project, we're delivering that and it's being supported.' Mr Tincknell said his position at the helm of the 'Everest of real estate' had become more of a 'quest' than a job
Building work began in July 2013 - the building's 80th anniversary - with the overall development hoped to be completed in 2025 and the power station itself open to the public for the first time in more than 30 years in 2019
During the tour, which will see exhibitions in London, Kuala Lumpur, New York, Dubai, Paris, Los Angeles, Milan, Tokyo, Beijing, Singapore, Hong Kong, Shanghai and Doha, developers will be looking for businesses to lease the 3.5 million sq ft of commercial space
'It's a privilege to be leading the scheme and an absolute joy to be working with shareholders who really understand what makes a complex project like this work and have demonstrated such enormous commitment to London. 'They have done something which no other developer was ever able to do - they have unlocked Battersea Power Station.'
'It's a challenge; we're not there yet, but we're extremely confident we're going to get there. 'The challenge is to maximise the opportunity because we can do things with this site that we couldn't do anywhere else in the world.
'I honestly believe it would be remiss of us as developers if we didn't take that opportunity.' During the tour, which will see exhibitions in London, Kuala Lumpur, New York, Dubai, Paris, Los Angeles, Milan, Tokyo, Beijing, Singapore, Hong Kong, Shanghai and Doha, developers will be looking for businesses to lease the 3.5 million sq ft of commercial space.
Workmen working on one of the four chimneys at Battersea Power Station redevelopment in south London, as part of the multibillion-pound development
Office space in the development will take up an area similar to that of the City of London's Gherkin, including six floors of the power station's central Boiler House
A 3D model of the redevelopment in south London. It will include retail and food and drink outlets, state-of-the-art leisure facilities including a new 2,000-capacity Riverside event venue, two boutique hotels, and an observation lift and viewing platform on the power station's north-west chimney
Battersea Power Station has been immortalised on the cover of Pink Floyd's Animals album. Now the iconic building is a popular stop-off for visitors to London
They will include retail and food and drink outlets, state-of-the-art leisure facilities including a new 2,000-capacity Riverside event venue, two boutique hotels, and an observation lift and viewing platform on the power station's north-west chimney. Office space in the development will take up an area similar to that of the City of London's Gherkin, including six floors of the power station's central Boiler House. As part of the global tour, people will be able to buy 539 of the 1,305 Gehry Partners and Foster + Partners-designed homes in phase three on a first-come first-served basis, as well as any remaining homes in phase one and phase two. Tan Sri Liew Kee Sin, chairman of the Battersea Power Station Holding Company, said: 'The shareholders' ambition for Battersea Power Station is to create an amazing new urban quarter for London and one that is enjoyed both day and night. 'This is behind the drive to find the very best mix of UK and worldwide businesses to lease over 3 million sq ft of retail and office accommodation.'
