홍콩 아파트 '작을수록 뜬다'…왜? Shoeboxes support Hong Kong’s property sales
Hong Kong property sales have plunged 60% over the past year. Analysts say property prices have fallen
2%-3% since January. edition.cnn.
홍콩 정부가 과열된 부동산 시장 식히기에 나서면서 부동산 매매 활동이 주춤하지만 유독 초소형 아파트만큼은 인기가 사그라지지 않고 있다고 미 경제 방송 CNBC가 5일 보도했다.
[기사본문] [아시아경제] 박선미 기자 psm82@asiae.co.kr |
Philippe Lopez | AFP | Getty Images
Shoeboxes support Hong Kong’s property sales
Leslie Shaffer | Writer for CNBC.com Even as property sales in Hong Kong, one of the world's most expensive housing markets, have stalled amid a slew of cooling measures, one segment is taking off: the microflat.
"On the selling day, we sold out close to 80 percent of our units for the first batch, so the small units are really popular," David Fong, managing director at property developer Hip Shing Hong, told CNBC. "We had close to 10,000 visitors to our projects over the last week."
Hong Kong's property market is the world's least affordable, according to a Demographia International Housing Affordability Survey, published in January. The survey found average home prices were 14.9 times gross annual median household income, the highest level ever recorded in the survey's 10-year history.
The developer is offering mainly 274-434 square foot apartments at the 98-unit Le Riviera, with some units running as large as 527 square feet. Twenty-two units were sold just over the weekend, according to data from BNP Paribas.
"Millennials are now demanding less. They have a different lifestyle. They are marrying later. They are having fewer children," Fong said. "To maintain their kind of lifestyle, smaller units with that kind of affordability will work for them."
The strong response for Le Riviera's shoebox apartments follows another microflat development's recent well-received launch, the Mont Vert from Cheung Kong Holdings, which featured flats as small as 180 square feet.
The units may be small, but the demand for them appears likely to hold up.
"It's easier to buy once you have the down payment," Patrick Wong, an analyst at BNP Paribas, said in a phone interview. "When considering whether to buy or rent, you'd usually prefer to buy because the rent is very expensive."
Wong also expects the shoebox units will attract investment demand, even if end-user demand flags.
[Main page] http://www.cnbc.com/id/101890650 By CNBC.Com's Leslie Shaffer; Follow her on Twitter @LeslieShaffer1 |
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