페이스북에 이어 트위터도 악재로 주가 폭락 VIDEO: Twitter Shares Plunge After Company Loses 1 Million Active Users

Twitter Shares Plunge After Company Loses 1 Million Active Users

By SELINA WANG / BLOOMBERG July 27, 2018

(Bloomberg) — Twitter Inc. shares plunged the most in two years after the social media company said monthly users dropped by 1 million in the second quarter from the first and predicted further declines as it continues to fight against spam, fake accounts and malicious rhetoric.

GMA Network

페이스북에 이어 트위터도 악재로 주가 폭락

트위터가 27일(현지시간) 2분기 실적에서 사용자 수가 

전 분기보다 줄었다고 발표하면서 주가가 20%나 폭락했다

(서울=연합뉴스) 장예진 기자

페이스북 가짜 뉴스 파문 등으로 하룻새에 시총 168조원 날라가 

VIDEO: The End of Facebook's Easy Growth

황기철 콘페이퍼 에디터 큐레이터

Ki Chul Hwang, conpaper editor, curator

Monthly active users were 335 million, San Francisco-based Twitter said Friday in a statement. Though that measure was up 2.8 percent from a year earlier, the company expects monthly visitors to fall again in the current period. Twitter blamed the projected drop on intensified efforts to clean up the platform, stricter privacy rules in Europe and changes to the way its service is used through SMS messaging.

“We are confident that this is in the best long-term interest of the platform and will enable long-term growth as we improve the health of the public conversation on Twitter” and reallocate resources, including those used to prepare for the data privacy changes in Europe, Twitter said in a note to shareholders accompanying the earnings release.

The market appeared unwilling to wait and see. The shares plummeted as much as 19 percent to $34.58, the biggest intraday decline since October 2016.

Twitter reported net income for the third consecutive quarter, which has helped drive the shares 79 percent higher this year to $42.94 at Thursday’s close. But the company gave a forecast for third-quarter earnings before interest, taxes, depreciation and amortization of as much as $235 million, falling short of analysts’ average estimate of $268 million.

Twitter’s user woes are similar to those of Facebook Inc., which also has been plagued by manipulation, robot accounts and unrest about the growing influence of social media in the culture. Chief Executive Officer Jack Dorsey has said his priority is to reduce abusive conversations on the platform and the company said its machine-learning algorithms are identifying more than 9 million potential spam or automated accounts a week.

The huge number of deletions have raised concerns among investors that Twitter — the favorite communications tool of U.S. President Donald Trump — can’t attract a more general audience to supplement the politicians, entertainers and journalists who are among its prime users. The company, however, said the vast majority of malicious accounts are inactive or caught before they become counted among active users.

Some analysts saw the purge as a good sign.

“They’re cleaning up a lot of MAUs that are not good or real,” said Richard Greenfield, an analyst at BTIG, referring to monthly active users. Twitter is “improving the health of the system while there’s still dramatic DAU growth to come.”

Executives said on the earnings call that investments in cleaning up the platform won’t impact revenue.

“Efforts by the company to eliminate inauthentic accounts – even large numbers – should be viewed positively because these efforts improve Twitter’s position with regulators and with advertisers, who see the user base as higher quality when purges occur,” said Brian Wieser, an analyst at Pivotal Research, in a note to investors.

While monthly visitors declined, Twitter highlighted daily active users as the best measure of success. The company said those daily participants on the site increased 11 percent from a year earlier, marking the seventh consecutive quarter of double-digit year-over-year increases. The company doesn’t disclose the total number of daily users. Bloomberg LP produces TicToc, a global breaking news service for Twitter’s site.

“Despite Trump being perhaps the most high-profile user possible, usage has not dramatically improved over the past couple of years,” Benjamin Schachter, an analyst at Macquarie Securities, wrote in a note to investors before the earnings announcement. “We simply don’t see the product improvements having a dramatic impact on Twitter’s ability to attract new users.”

http://time.com/5351430/twitter-shares-plunge/

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