페이스북 가짜 뉴스 파문 등으로 하룻새에 시총 168조원 날라가 VIDEO: The End of Facebook's Easy Growth

The End of Facebook's Easy Growth

Scandals have damaged the company, but the most pressing problem is that there aren't that many people left to convert— they’re all already on Facebook

By Sarah Frier

2018년 7월 27일 오전 7:37 GMT+9

After all the controversy Facebook Inc. has generated in recent months, it seemed almost inevitable that at some point, the social media giant would get what it had coming. A reckoning. Wednesday’s disappointing earnings report and Thursday’s historic 19 percent stock drop appeared to be a fitting conclusion to an easy narrative.

Mark Zuckerberg speaks during the F8 Developers Conference on May 1, 2018. Photographer: David Paul 

Morris/Bloomberg

페이스북 가짜 뉴스 파문 등으로 하룻새에 시총 168조원 날라가

   가짜 뉴스 파문과 개인 정보 유출 스캔들이 이용자 수 증가 둔화로 이어질 것이라는 우려가 25일(현지시간) 장 마감 직후 발표된 2분기(4∼6월) 실적을 통해 확인되면서 시간외 거래에서 페이스북 주가는 24%까지 폭락했다

시가 총액으로 보면 무려 1천500억달러(약 168조원)가 날아간 것으로 헝가리의 국내 총생산과 맞먹는 액수다

(서울=연합뉴스) 이재윤 기자 

황기철 콘페이퍼 에디터 큐레이터

Ki Chul Hwang, conpaper editor, curator

But the story isn’t that simple. Yes, the privacy protections the company put in place after a series of scandals played a role in the dismal earnings. But the company’s bigger problem is that the main social network— the invention that made it a corporate behemoth—simply can’t grow much more. And the new dollars Facebook will mint in the next few years will have to come from businesses that are less certain, like ads in chat applications, virtual reality, television-like video content and social media updates that disappear.

Facebook’s winning strategy has centered on advertising in its news feed. People come to the social network, scroll through, and see the ads between their friends’ baby photos and news links. Whenever Facebook needed to make more money, it just dialed up the frequency of ads, or aggressively courted more and more people around the world to sign up for Facebook.

Facebook's Plunge Shatters Faith in Tech Companies' Invulnerability - The New York Times

edited by kcontents

But there are now 2.23 billion people using Facebook. That’s two-thirds of the world’s internet-connected population. That’s about the same size as Christianity. Who else can the company sign up?

It doesn’t help that some of the folks who do use Facebook are mad at the company for its various lapses on data privacy and content moderation. The social network’s user growth in the second quarter was its slowest ever, and flat in North America. It lost some users in Europe. Meanwhile, it stopped cramming more ads into the newsfeed. Too many ads, and people will be turned away. The only place Facebook can replicate its tried-and-true business model is its photo-sharing application Instagram, which also has a kind of news feed. The rest is still an experiment. 

Another one of the fastest-growing Internet companies, Netflix Inc., has given investors a scare that the ride is coming to an end. The owner of the world's largest paid online TV network reported slower subscriber growth in the second quarter, and the company's stock has fallen nearly 10 percent since last week.

https://www.bloomberg.com/news/articles/2018-07-26/the-end-of-facebook-s-easy-growth

kcontents