The Imprint at Paradise City in Seoul

Nightclub & Indoor Theme Park Complex in Korea – design by MVRDV, Architects, The Netherlands

11 Nov 2019

The Imprint, Paradise City

Design: MVRDV

Location: Seoul, Korea

Photograph © Ossip van Duivenbode – The façades of The Imprint are literally a product of their environment; features from the surrounding buildings are projected and imprinted onto the buildings


서울 파라다이스 시티 '더 임플란트' 

   네덜란드 건축회사인 MVRDV는 서울 인천공항과 가까운 곳에 있는 2개 빌딩의 새로운 예술 엔터테인먼트 단지인 "임프린트"에 건설공사를 마쳤다. 한 건물에는 나이트클럽을, 다른 건물에는 실내 테마파크를 갖춘 창문 없는 구조물에는 주변 건물의 외관 특징의 각인, 들어올려진 입구, 나이트클럽 건물의 한쪽 구석을 덮는 금색 입구 등 세 가지 주요 디자인 요소가 있다.

MVRDV의 "임프린트"는 총 6개의 빌딩으로 이루어진 더 큰 파라다이스 시티 단지의 일부로서, 한국의 가장 큰 공항에서 1킬로미터도 떨어지지 않는 거리에 있는 모든 오락 시설과 호텔 명소를 제공할 것이다. 나이트클럽과 실내 테마파크 등 2개 건물에 대해 제안된 프로그램을 고려할 때, 고객은 창문이 없는 디자인을 요구했지만, 여전히 단지 내 다른 건물들과 통합되어 있었다. 따라서 "임프린트"의 디자인은 단순한 질문에서 비롯된다: 창문이 없어도 주변과 연결되는 외관을 디자인할 수 있을까?

이 디자인은 단지 내 주변 건물들의 전면을 투영함으로써 목표를 이룬다, 그것은 그림자와 같은 단순한 건물 형태와 광장을 '표현'하고, 외관 위에 구제 패턴으로 '각인되어 있다.

황기철 콘페이퍼 에디터 큐레이터

Ki Chul Hwang, conpaper editor, curator

edited by kcontents

MVRDV has completed construction on The Imprint, a new 2-building art-entertainment complex in close proximity to Seoul’s Incheon Airport. Featuring a nightclub in one building and indoor theme park in the other, the windowless structures feature three key design elements: imprints of the façade features of surrounding buildings, lifted entrances, and a golden entrance spot covering one corner of the nightclub building.

Photo © Ossip van Duivenbode – The 2 buildings of The Imprint are part of the larger Paradise City complex

MVRDV’s The Imprint is part of the larger Paradise City complex of 6 buildings in total, which will provide a full suite of entertainment and hotel attractions less than a kilometre away from South Korea’s largest airport. Given the proposed programme of the 2 buildings – a nightclub and indoor theme park – the client required a design with no windows, yet one that still integrated with the other buildings in the complex. The design of The Imprint therefore arises from a simple question: can we design an expressive façade that connects with its surroundings even though it has no windows?

The design achieves this by projecting the façades of the surrounding buildings in the complex, which are ‘draped’ over the simple building forms and plazas like a shadow, and ‘imprinted’ as a relief pattern onto the façades.

Images: © Ossip van Duivenbode – A splash of gold at the entrance to the nightclub building will even grab the attention of passengers landing at Incheon Airport

“By placing, as it were, surrounding buildings into the facades of our buildings and in the central plaza, we connect The Imprint with the neighbours,” says Winy Maas, principal and co-founder of MVRDV. “This ensures coherence. Paradise City is not a collection of individual objects such as Las Vegas, but a real city.”

In order to achieve the desired ‘imprint’ of the surrounding buildings, the façade of The Imprint is constructed of glass-fibre reinforced concrete panels. As many of the 3,869 panels are unique, the construction required moulds to be individually produced using MVRDV’s 3D modelling files from the design phase. Once installed, these panels were painted white in order to emphasise the relief in the design.

Images: © Ossip van Duivenbode – At the entrances to the buildings, the façades are lifted like a theatre curtain

As Winy Maas explains: “Two months ago most of the cladding was done and client said, ‘this is an art piece. What is interesting about that is that they are looking for that momentum—that entertainment can become art or that the building can become artistic in that way. What, then, is the difference between architecture an art? The project plays with that and I think that abstraction is part of it, but it has to surprise, seduce and it has to calm down.”

The entrances, where the façades are lifted like a curtain to reveal mirrored ceilings and glass media floors, exude a sense of the excitement happening inside. “Reflection and theatricality are therefore combined,” concludes Maas. “With our design, after the nightly escapades, a zen-like silence follows during the day, providing an almost literally reflective situation for the after parties. Giorgio de Chirico would have liked to paint it, I think.”

Paradise City in Seoul – Building Information

Architect: MVRDV

Location: Seoul, Republic of Korea

Principal-in-charge: Winy Maas

Partner: Wenchian Shi

Design Team: María López Calleja with Daehee Suk, Xiaoting Chen, Kyosuk Lee, Guang Ruey Tan, Stavros Gargaretas, Mafalda Rangel, and Dong Min Lee

Photography: Ossip van Duivenbode

Copyright: MVRDV 2018 – (Winy Maas, Jacob van Rijs, Nathalie de Vries)


Co-Architect: GANSAM Architects & Partners, South Korea

Façade Consultant: VS-A Group Ltd

Panelization Consultant: WITHWORKS

GFRC: Techwall

Lighting: L’Observatoire International

Images: © Ossip van Duivenbode – In the entrances to the buildings, mirrored ceilings and glass media floors provide an exciting introduction to the entertainment inside

Images © Ossip van Duivenbode

Paradise City in Seoul images / information received 210918

MVRDV on e-architect

Location: Seoul, Korea


Posted by engi, conpaper Engi-

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