아디다스,100% 재활용 신발 공개 VIDEO; Adidas Announces First 100% Recyclable Running Shoe

Adidas Announces First 100% Recyclable Running Shoe

By Jessica Stewart on April 26, 2019

 

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Adidas is continuing its commitment to sustainability with the announcement of the FUTURECRAFT.LOOP—a fully recyclable running shoe. This exciting news is just the latest in a series of initiatives that Adidas has promoted since it launched its Parley line of shoes and apparel, which is partially made with recycled ocean plastic, in 2015. Now, they’ve taken things a step further by committing to the production of a completely recyclable performance shoe.

Recyclable Running Shoe by Adidas

아디다스,100% 재활용 신발 공개      아디다스는 퓨처크래프트루프 발표와 함께 지속가능성에 대한 의지를 이어가고 있다.아디다스는 이번에 완전한 재활용 러닝 슈즈을 내놓았다. 아디다스가 2015년 부분적으로 재활용 해양 플라스틱으로 만든 신발과 의류의 패리 라인을 출시한 이후 추진해온 일련의 이니셔티브 중 가장 최근의 것으로. 이제 그들은 완전히 재활용 가능한 성능의 신발의 생산을 약속함으로써 한 단계 더 나아갔다. 황기철 콘페이퍼 에디터 큐레이터 Ki Cheol Hwang, conpaper editor, curator

edited by kocntents

     

Consumers often ponder what happens when they need to get rid of their shoes. Even though Parley shoes are made from some recycled materials, there was a concern that they still contribute to the waste issue when they break down. This is where the FUTURECRAFT.LOOP comes in.

“Taking plastic waste out of the system is the first step, but we can’t stop there,” said Eric Liedtke, Executive Board Member at Adidas, responsible for Global Brands. “FUTURECRAFT.LOOP is our first running shoe that is made to be remade. It is a statement of our intent to take responsibility for the entire life of our product; proof that we can build high-performance running shoes that you don’t have to throw away.”

Adidas Futurecraft Loop Recyclable Running Shoe

Consumers will be able to return their FUTURECRAFT.LOOP shoes to Adidas when they are no longer usable. The company will then break them down into pellets and use all the components to craft a new pair of shoes, thus leaving no waste behind. It’s an incredible breakthrough that will enable raw materials to reform into a new item that adheres to Adidas’ performance standards.

So how does it work? After close to a decade of research, Adidas has found a way to eliminate the material mixes and gluing found in most sports footwear—both of which prohibit recycling. By using only one type of material and no glue, the FUTURECRAFT.LOOP is designed to be recycled from the outset. Adidas notes that “each component is made from 100% reusable TPU—it’s spun to yarn, knitted, molded and clean-fused to a BOOST midsole using Adidas SPEEDFACTORY technology.”

By taking the time to figure out a new manufacturing process, Adidas is leading the charge in sustainable design on a large scale. Currently, they are in a global beta program and are releasing 200 pairs of the recyclable running shoes to leading Creators around the world. They’ll be asked to use the shoes to their full extent and provide Adidas feedback for tweaks, ahead of a second generation release. All this is leading to a global release in Spring/Summer 2021, which means that those looking for high-performance, eco-friendly running shoes won’t have to wait too much longer to take the FUTURECRAFT.LOOP for a spin.

Learn more about Adidas’ effort to create a 100% recyclable high-performance running shoe.

Adidas: Website | Facebook | Instagram

All images via Adidas.

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