Logos of the World’s Biggest Brands Redesigned in the Bauhaus Style

By Kelly Richman-Abdou on March 11, 2019




바우하우스 스타일로 재디자인된 세계 최대 브랜드 로고들

  정확히 100년 전에 바우하우스가 독일에서 태어났다. 

미학에 대한 현대적이고 다원적인 접근법으로 특징지어진 바우하우스의 컨셉은 현대 미술에 중요한 영향을 미친다. 바우하우스의 탄생 100주년을 기념하기 위해, 창의적인 플랫폼 99디자인은 상징적인 스타일로 상징적인 로고를 다시 상상하는 프로젝트를 내놓았다.



1919년 건축가 발터 그로피우스(Walter Gropius)가 미술학교와 공예학교를 병합하여 설립하였다. '바우하우스(Bauhaus)'라는 이름은 독일어로 '집을 짓는다'는 뜻의 하우스바우(Hausbau)를 도치시킨 것이다. 주된 이념은 건축을 주축으로 삼고 예술과 기술을 종합하려는 것이었다.

바우하우스는 1933년에 완전히 폐쇄됐다. [네이버 지식백과]

바우하우스 박물관

바우하우스의 100년 동안,  99디자인은 바우하우스의 특징을 세계에서 가장 잘 알려진 디자인들 중 일부에 넣기 위해 국제적으로 명성있는 제작자들을 초대했다. 애플 등 대형 IT기업, 패스트푸드 킹 그리고 BBC 등 주요 뉴스 매체의 로고는 대담한 색채, 기하학적인 형태, 그리고 최소한의 실루엣을 이용하는 이 디자인에 등장하는 브랜드들 중 일부에 불과하다.

황기철 콘페이퍼 에디터 큐레이터

Ki Cheol Hwang, conpaper editor, curator

edited by kcontents

Exactly 100 years ago, Bauhaus was born. Characterized by a modern and multidisciplinary approach to aesthetics, this school-turned-movement remains an important influence on contemporary art. To celebrate Bauhaus’ birthday, creative platform 99designs has put together a project that reimagines iconic logos in the movement’s iconic style.

For 100 years of Bauhaus, 99designs invited its international community of creatives to put a Bauhaus spin on some of the world’s most recognizable designs. Tech giants, fast food kings, and major news outlets are just some of the brands featured in this series, which harnesses the bold blocks of color, geometric forms, and minimalist silhouettes characteristic of the movement.

Why did 99designs pick logos as the focal point of this project? In addition to offering a perfect platform for playing with typography—a genre that was turned on its head by Bauhaus designers—logos reflect the movement’s radical relationship with mass production.

“When the Bauhaus movement began, it was at a time when the world was on the brink of massive technological change,” explains Patrick Llewellyn, the CEO of 99designs. “While many artists were worried that mainstream adoption of electricity and mass production would be the end of art as we knew it, the Bauhaus group were instead inspired by the change and progress they saw happening around them.” 

This approach, Llewellyn asserts, is still relevant today—and has the power to connect contemporary artists all over the world. “It’s inspiring,” he says, “to see how technology can bring together a global community of creative talent and demonstrate how the timeless principles of Bauhaus design still resonate today.” 

Take a trip through time with these brilliant Bauhaus logos.

Bauhaus Logos Bauhaus Style

Starbucks by dellfi

Bauhaus Logos Bauhaus Style

Apple by Vladimir Nikolic

Bauhaus Logos Bauhaus Style

Google by artopelago

Bauhaus Logos Bauhaus Style

Netflix by ArsDesigns

Bauhaus Logos Bauhaus Style

WhatsApp by Hawnit_Studio

Bauhaus Logos Bauhaus Style

BBC by Luciy

Bauhaus Logos Bauhaus Style

WWF by rossiemoss

Bauhaus Logos Bauhaus Style

Adidas by Jaseng99

Bauhaus Logos Bauhaus Style

BMW by ArsDesigns

Bauhaus Logos Bauhaus Style

Ferrari by Asaad

Bauhaus Logos Bauhaus Style

Haribo by SenseDesign

Bauhaus Logos Bauhaus Style

Burger King by by BlackLogo

Bauhaus Logos Bauhaus Style

Domino’s by ArsDesigns

Bauhaus Logos Bauhaus Style

LEGO by SenseDesign

Bauhaus Logos Bauhaus Style

99designs by Natalia Maca

99designs: Website | Facebook | Instagram | Twitter

My Modern Met granted permission to use photos by 99designs.


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